The CF Toronto Eaton Centre digital tower has lit up Yonge-Dundas Square with two adjacent 90’ H x 45’ W high resolution screens. That’s a staggering 8100 square feet of advertising space. A digital tower of such monumental proportions that it would take 81,000 iPhone 7s, 16,000 magazines, 500 65” tvs, 338 bus shelter ads and 41 billboards to make the same impact. In fact we’ve calculated that it would take 939 Drakes, Toronto’s biggest hip hop superstar, to equally transfix the six.
The massive new digital tower is a landmark of Yonge-Dundas Square, and makes a bold impression on the 146,200 daily visitors in Canada’s busiest intersection. The tower’s prominent location above CF Toronto Eaton Centre, which recently celebrated the 220,000 square foot Nordstrom store opening, is the ideal environment to launch a product or brand to the 48,268,020 people who visit Canada’s largest shopping centre each year.
Advertisers have the flexibility to dominate both displays, or one side only. The tower can be combined with other large-format displays as well as the AOB digital and street level digital displays to create a full domination in the square.
Spotify was the first CCC client to see the big picture and get their brand on the big screens. Other trailblazers include: Bélair Direct, H&M, HP Canada, IA Financial Group, Nordstrom and Vitaminwater.