Yonge-Dundas Square (YDS) is one of Canada’s busiest intersections with a daily circulation of 146,200 people. Residents, workers, students and tourists pass through the square on their way to office buildings, universities, condominiums, restaurants and major attractions such as the Ed Mirvish Theatre, Massey Hall, and the CF Toronto Eaton Centre, Canada’s busiest shopping centre with 48,268,020 visitors annually. Yonge-Dundas Square is also connected to the PATH, which is the world’s largest underground shopping complex, and offers direct access to the Dundas TTC subway station.
Yonge-Dundas Square (YDS) is one of Canada’s busiest intersections with a daily circulation of 146,200 people. Residents, workers, students and tourists pass through the square on their way to office buildings, universities, condominiums, restaurants and major attractions such as the Ed Mirvish Theatre, Massey Hall, and the CF Toronto Eaton Centre, Canada’s busiest shopping centre with 48,268,020 visitors annually. Yonge-Dundas Square is also connected to the PATH, which is the world’s largest underground shopping complex, and offers direct access to the Dundas TTC subway station.
Standing prominently atop the northeast entrance of the Toronto Eaton Centre, the CF TEC digital tower is the largest digital display in Canada. Overlooking the Square, brands can make a massive impression on audiences through total domination of both digital displays on the tower or pique their interest with the use of one digital screen. Whether shopping at the mall, attending a live event, or watching a movie – the tower’s vibrant displays reach visitors at key moments in their path of purchase. They are also highly noticeable in the background of CityNews’ daily television broadcasts, providing extra value for any campaign.
Visible as far south as King St. on Yonge, the south side of the AOB Media Tower hosts digital, static and 3D media; most notably the Samsung AOB Digital Screen -the largest outdoor LED billboard in Canada. A landmark of the Square, any brand advertised on the tower is granted exposure to diverse audiences – shoppers, event attendees, downtown wanderers, movie-goers, as well as vehicular traffic. The south side can also be seen on City News’ daily television broadcasts, adding extra value to any campaign.
The north side of the AOB Media Tower showcases spectaculars of various sizes, capturing the attention of pedestrian and vehicular traffic as far north as Bloor St. on Yonge. With an unobstructed view for those heading towards the Square, the north side creates a unique opportunity for advertisers to create a large format landmark in the heart of downtown Toronto.