Strategically built into the design concept of the recently revitalized York St. GO and Bay Concourse, our eight 360° LED screens allow brands to create engaging and dynamic brand content – targeting commuters who can catch a glimpse on-the-go or view the spectacle as they wait for their train.

Our eye-catching 3-sided and 4-sided Digital Spectaculars are centrally situated in high-traffic areas within York St. GO Concourse and Bay Concourse. They both support digital advertising (both static and full motion) and boast high dwell times for maximum brand exposure.

On route to-and-from major Toronto destinations, our network of digital LED screens throughout the station’s Teamways offers extensive advertising exposure to suburban commuters and urban locals, enabling brands to generate interest and inspire action along the passenger journey.

The newly revitalized York St. GO Concourse is the busiest area in the station, seeing thousands of suburban and downtown commuters frequently throughout any given week. The constant and heavy traffic of GO Train passengers ensures exceptionally high dwell time for brands looking to showcase consistent messaging. Strategically-placed wall murals, the Digital Column Network, and several activation areas throughout the Concourse allows for brands to dominate the space with maximum visibility.

Located on the outermost sections of the station, the York St. and Bay St. Teamways provide pedestrians and commuters thorough access to a variety of destinations, including the station concourses, train platforms, and subway transit; as well as the Financial and Entertainment districts, the PATH, and other popular Toronto attractions. With various glass wraps, column wraps, and the Digital Screen Network, advertisers can dominate these long walkways with impactful and continuous content.

Leading to Toronto’s Financial District, the entrance sees high foot-traffic made up of business decision makers and high earners en route to Bay Street, as well as sports & entertainment goers catching an event at the Scotiabank Arena. The Bay St. Entrance is the optimal opportunity for brands to create a buzz, reach desirable audiences, and influence their behaviour along the path to purchase.

Advertisers can create a full brand experience in Canada’s busiest building with the addition of an activation to their media campaign. Supported by brand champions, activations bring brand stories to life by engaging audiences and evoking emotional responses to drive interest and purchase consideration.