Union Station

Canada’s Busiest Building


As the premier gateway into the City of Toronto, Union Station sees over 300,000 passengers on most business days – more passengers than Canada’s busiest airport! The revitalized building draws in crowds daily, providing several modes of transportation and access to leading retail shops, restaurants, entertainment venues, and several attractions; including the Scotiabank Arena, Rogers Centre, CN Tower and Ripley’s Aquarium. The connection to the underground PATH Network also allows working commuters to access office buildings throughout the downtown core. Union Station offers brands exceptional exposure and reaches highly valuable audiences, all within one building.

300,000+

Daily Visitors

9.3M

Impressions earned per 4-Week Campaign

10%

of Toronto Population Reach per 4-Week Campaign

McDonald's - App - Union Station - Digital Column Wraps (Toronto, Ontario)

Digital Column Network


Strategically built into the design concept of the recently revitalized York St. GO Concourse, our eight 360° LED screens allow brands to create engaging and dynamic brand content – targeting commuters who can catch a glimpse on-the-go or view the spectacle as they wait for their train.

Google Pixel 3 - Digital Spectacular - Food Court

Digital Spectacular


The 4-sided, eye-catching digital spectacular, part of the Union Digital Network, is centrally situated in a high traffic area within York St. GO Concourse and boasts high dwell times for maximum brand exposure.

Heineken - 0.0 - Union Station - York St Teamway - Digital Screen Network (Toronto, Ontario)

Digital Screen Network


On route to-and-from major Toronto destinations, our network of digital LED screens throughout the station’s Teamways offers extensive advertising exposure to suburban commuters and urban locals, enabling brands to generate interest and inspire action along the passenger journey.

TD Bank - Union Station - Wall Wrap (Toronto, Ontario)

York St. GO Concourse


The newly revitalized York St. GO Concourse is the busiest area in the station, seeing thousands of suburban and downtown commuters frequently throughout any given week. The constant and heavy traffic of GO Train passengers ensures exceptionally high dwell time for brands looking to showcase consistent messaging. Strategically-placed wall murals, the Digital Column Network, and several activation areas throughout the Concourse allows for brands to dominate the space with maximum visibility.

Teamways


Located on the outermost sections of the station, the York St. and Bay St. Teamways provide pedestrians and commuters thorough access to a variety of destinations, including the station concourses, train platforms, and subway transit; as well as the Financial and Entertainment districts, the PATH, and other popular Toronto attractions. With various glass wraps, column wraps, and the Digital Screen Network, advertisers can dominate these long walkways with impactful and continuous content.

Lyft - App - Union Station - Wall Wrap (Toronto, Ontario)

Bay St. Entrance


Leading to Toronto’s Financial District, the entrance sees high foot-traffic made up of business decision makers and high earners en route to Bay Street, as well as sports & entertainment goers catching an event at the Scotiabank Arena. The Bay St. Entrance is the optimal opportunity for brands to create a buzz, reach desirable audiences, and influence their behaviour along the path to purchase.

Mitsubishi - Eclipse Cross - Union Station - Skywalk - Wall Poster (Toronto, Ontario)

Skywalk Entrance


The Skywalk Entrance is a frequently used access point located next to the Ontario Travel Information Centre, the UP Express and some of Toronto’s major attractions – including the CN Tower, Ripley’s Aquarium, Rogers Centre, and the ever-busy Metro Toronto Convention Centre. A bright and airy space, this environment offers brands the opportunity to target key audiences as they head into the city.

Just For Men - Cactus - Union Station (Toronto, Ontario)

Activations


Advertisers can create a full brand experience in Canada’s busiest building with the addition of an activation to their media campaign. Supported by brand champions, activations bring brand stories to life by engaging audiences and evoking emotional responses to drive interest and purchase consideration.

View Union Station opportunities on our Mapping Tool:

Campaigns at Union Station

Want to know more?


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