Travelers visiting the passenger terminal at Billy Bishop Airport no longer have to worry about keeping their electronic devices charged up while traveling. New for 2017, Clear Channel Canada has installed charging stations in the Domestic and Transborder departures lounges.
The network of 42 charging stations are to be sold to a single advertiser for a strategic presence in the departures lounges, with 26 units on the Domestic side and 16 in Transborder. Each individual unit has a double-sided panel that is illuminated with LED lighting to make advertiser creative stand out. Below the signage are 4 USB outputs and a designated stand on either side where passengers can place their phones while they charge.
Nearly all passengers travel through the airport with at least one mobile device, with 91% carrying a smartphone and 58% bringing a tablet or laptop, with the majority intending to use their time in the lounge on their devices for work or leisure activities. With passengers spending around 80% of their time at the airport in the lounge areas, advertisers have a unique opportunity to enhance the passenger experience by providing a valuable and highly in-demand* service in an environment with high dwell time.
Contact your Clear Channel Canada representative for this and other advertising opportunities at Billy Bishop Airport.
* Charging stations are the number one relevant potential amenity to Billy Bishop flyers who rated them 8 out of 10 in importance in an independent survey.