Increase awareness for American Standard’s kitchen & bath products, while enhancing the company’s image beyond one that just makes toilets
American Standard’s virtual faucet showered pedestrians, encouraging them to seek shelter under a giant digital umbrella, where they shared the experience on social media. Consumers were also reminded how much fun bathroom karaoke can be with the #ArtofBathing experiential event activated right in the heart of Times Square!
“Thank you for making our investment in Times Square advertising happen in such an amazing way. Employees and customers think this is the coolest thing we’ve ever done and I agree. It’s strategic, it’s on brand, it’s breakthrough. It positions ASB as a modern up-to-date brand, which is exactly what we needed to change our current perception. We appear as a leader, not the challenger we are. Adding the crowd sourcing social element was genius. The whole world is watching us now in Times Square.” – Jeanette Long, VP, Brand Marketing, American Standard
Source: Clear Channel Outdoor, 2016