01 Feb 2016 / brandedcities

Case Study: Who Killed Danny? Fan Votes Trigger Digital Creative in Real-Time

Campaign Objective:
Promote and drive tune-in for Fox’s crime drama series Gracepoint by integrating an interactive component into their digital campaign

Asked viewers to vote for who they thought Danny’s killer was – updating CCO’s digital screens in real-time with the results; Created buzz on social media to amplify FOX’s campaign


Key Takeaways:

  • Digital creative featured a different Gracepoint suspect each week asking fans to vote on their guilt factor via social media and SuspectEveryone.com
  • Votes were tallied and triggered which creative appeared on the digital screens, displaying results in real-time


Source: Clear Channel Outdoor, 2016


Other articles