01 Feb 2016 / brandedcities

Case Study: Dynamic Real-Time Content Drives Target Traffic In-Store

Campaign Objective:
Increase trips to Target and grow share of spend for Essentials products

Used real-time data with trending products from the sales floor to populate digital billboards in participating markets; Amplified reach with accompanying mobile ads



  • Exceeded internal digital OOH benchmarks
  • Increased trips by 3% within the stores that were supported
  • Changed the way OOH is utilized, by leveraging real-time data to drive immediate sales to increase ROI


Source: Clear Channel Outdoor, 2016


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