01 Feb 2016 / brandedcities

Case Study: Dynamic Content Drives Viewers to Regional Sports Network

Campaign Objective:
Drive viewership and tune-in by sharing live scores and upcoming programming highlights in real-time

Solution:
Used the flexibility of digital OOH to share live scores, program features and pre-and post show promotion for Red Sox games and other programming on the NESN network

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Key Takeaways:

  • NESN shared new tune-in creative for every Red Sox game they carried, in addition to promotion for pre and post shows, as well as other programming features
  • During Red Sox games, digital creative displayed live scores picked up from the NESN RSS feed
  • CCO’s media plan maximized reach of NESN’s target in a four-week time frame, delivering over 4.6MM OOH impressions!

 

Source: Clear Channel Outdoor, 2016

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