01 Feb 2016 / brandedcities

Case Study: Digital Countdown to World Premiere of Madonna’s Single, “Give Me All Your Luvin’”

Campaign Objective:
Generate exposure and build anticipation for Madonna’s single “Give Me All Your Lovin’”; Drive tune-in to iHeartRadio world premiere

Solution:
Launched worldwide countdown campaign with 1600+ digital displays in U.S., France, Spain, Sweden, Norway, Singapore, Belgium, Finland and UK; In U.S., creative included local radio promos

Untitled-4

Key Takeaways:

  • “Give Me All Your Luvin’,” the long-awaited first single from Madonna’s “M.D.N.A.” album, made its debut “On Air with Ryan Seacrest” on LA’s 102.7 KIIS-FM
  • Madonna scored her 38th Top 10 hit with this single, the first released from “M.D.N.A.”
  • The song cruised into the No. 10 slot on the Billboard Hot 100
  • Generated 150 million impressions worldwide

 

Source: Clear Channel Outdoor, 2016

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