01 Feb 2016 / brandedcities

Case Study: Commuters Browse H&M’s Fall Collection While Waiting for the Bus

Campaign Objective:

Unveil fall collection, providing users with the opportunity to browse images in high-traffic, retail-heavy locations in San Francisco

Interactive screens were modeled to resemble the experience a consumer would have when browsing on a tablet



  • With the swipe of their finger, users could scroll through 40 items from the fall collection and see photos of Lana Del Rey modeling the items. They could also play a behind-the-scenes clip from the shoot of Del Rey’s music video, “Blue Velvet”
  • Users could then share their favorite collection pieces, photos or Del Rey’s video via email
  • 44,747 Total interactions during the four-week campaign


Source: Clear Channel Outdoor, 2016


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