01 Feb 2015 / brandedcities

Case Study: Coca-Cola’s Interactive Billboard Delivered 350M Social Impressions

Campaign Objective:
To engage younger generation, and bridge gap between real world and digital world with out-of-home version of “What’s In a Name” trivia game

Solution:
Times Square visitors tweeted #CokeMyName to see personalized story featuring their name on a digital billboard; Photos of namesake display were tweeted back to fuel social sharing

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Results:

  • 5.4MM audience impressions in Times Square over 3-week period
  • 42K social posts with #CokeMyName during this period
  • 350MM social impressions
  • Tweets with #CokeMyName were mentioned in 110 countries with the US representing 49% of exposure (across multiple metros)
  • Winner of “Best Integration with Social Media,” 2015 MediaPost Digital Out-of-Home Awards

 

Source: Clear Channel Outdoor, 2015

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