The newly revitalized Union Station, Canada’s busiest building and major commuter hub, opened the much-anticipated food court featuring 25,000 square feet emporium (600+ capacity) and Branded Cities’ unmissable four-side digital spectacular.
The eye-catching digital spectacular is centrally located within the new food court and boasts four synced digital displays for a total of 365 square feet. The digital spectacular is part of the Union Station Digital Network which features eight digital columns in the busy York St. GO Concourse and eight digital screens in the heavily used York St. East Teamway. Together, the digital network offers comprehensive coverage of high traffic, high dwell time areas within the station and empowers brands to deliver their messaging frequently and with impact. In addition, advertisers can leverage robust digital capabilities including social media live feeds, real time conditional triggers, and tailored content, to create memorable brand experiences and deliver relevant content to desired audiences.
Union Station is a key commuter hub, connecting the suburbs and neighbouring communities to the Toronto downtown core. The building sees 300,000+ passengers daily – more passengers than Pearson International, Canada’s busiest airport. The audience at Union Station represents 86% of the Greater Toronto Area, including the demographics – Urban Young (millennials, young professionals), Suburban Upscale (MOPEs, high earners) and Urban Upscale (Toronto locals, professionals, affluent) on route to GO and VIA Rail platforms, the Financial District, shopping destinations, and major attractions such as the CN Tower, Ripley’s Aquarium, Scotiabank Arena, Rogers Centre, and more. In addition to the new food court, Union Station now boasts more than 100 must-visit shops and food options, including marquee restaurants and a curated fresh market, attracting locals and visitors alike.
To learn more about advertising opportunities at Union Station and other landmark venues across Canada, please contact Branded Cities.