Branded Cities, a premier Out-of-Home and iconic media company in North America, and Cadillac Fairview (CF) launch new digital directories in Canada’s busiest mall, CF Toronto Eaton Centre. CF’s flagship shopping destination will see a total of 15 new digital directories boasting 55’ screens that offer advertisers ten-second ad spots throughout a two-minute loop, an effective way to reach active shoppers throughout their path to purchase.
“The new digital directories at CF Toronto Eaton Centre are part of Branded Cities and Cadillac Fairview’s continuous effort to better deliver timely and relevant content to shoppers while offering advertisers impactful advertising opportunities,” states Paul Seaman, Vice President- Operations, Real Estate & Public Affairs at Branded Cities Canada.
Further to this, Adam Butterworth, President of Branded Cities Canada, adds, “These new digital directories inside Canada’s busiest mall will drive significant reach for our clients and advertisers. We are thrilled to empower brands with this last window of influence to reach the mall’s high valuable audience moments before they buy.”
CF Toronto Eaton Center is the unrivaled retail destination in the heart of Canada’s most populous city, Toronto. It ranks as one of the best performing centres and the busiest mall in North America, seeing over 50 million visitors annually (Retail Council of Canada, Canadian Shopping Centre Study 2017). The top-rated shopping destination features premium retailers Nordstrom, Hudson’s Bay, and Saks Fifth Avenue. The 15 digital directories are strategically placed throughout the mall at key decision-making points.
Additionally, the digital directories offer advertisers the opportunity to deliver responsive and real-time content to drive shopper engagement, including social media live feeds, real-time conditional triggers, and tailored content for targeted audiences.
“At Cadillac Fairview, we believe that building great digital and physical experiences is at the heart of our business, and we’re pleased to partner with Branded Cities to evolve our directories with state-of-the-art digital displays at CF Toronto Eaton Centre,” said Jodi Clare, Director of Partnerships Marketing, Cadillac Fairview. “Our focus is on delivering experiences that give our shoppers inspiration and efficiency, and we believe the introduction of these new digital directories will help us achieve both goals.”
The launch of the new CF Toronto Eaton Centre digital directories follows the recent announcement of digital directories at top-rated Vancouver malls, CF Richmond Centre and CF Pacific Centre. In addition, the exterior of CF Toronto Eaton Centre boasts the largest digital display in Canada, the TEC Media Tower, offering brands a one-of-kind opportunity to reach audiences in and out of the mall.
About Cadillac Fairview
Cadillac Fairview is one of the largest owners, operators and developers of best-in-class office, retail and mixed-use properties in North America. The Cadillac Fairview portfolio is owned by the Ontario Teachers’ Pension Plan, a diversified global investor which administers the pensions of more than 300,000 active and retired school teachers. The real estate portfolio also includes investments in retail, mixed-use and industrial real estate in Brazil, Colombia and Mexico.
Valued at more than $28 billion, the Canadian portfolio includes over 38 million square feet of leasable space at 67 properties in Canada, including landmark developments, such as Toronto-Dominion Centre, CF Toronto Eaton Centre, CF Pacific Centre, CF Chinook Centre, Tour Deloitte and CF Carrefour Laval.