Branded Cities and Cadillac Fairview (CF) roll out new digital media assets in top shopping destinations CF Rideau Centre in Ottawa, Ontario and CF Chinook Centre in Calgary, Alberta. CF Rideau Centre will house two new mall digital spectaculars, measuring 15’6”W x 3’12”H and 26’W x 7’ 3”H. CF Chinook Centre will boast 12 new 55” digital directories, complementing the recently installed digital rotunda. The digital assets will offer brands ten second ad spots throughout a two minute loop. The digital assets are further boosted with digital capabilities including: social media live feeds, real time conditional triggers, and tailored content for targeted audiences, empowering advertisers to deliver a memorable brand experience.
CF Rideau Centre, located in Canada’s capital city – Ottawa, is one of the country’s most productive and busiest malls, seeing 21.4 million annual visits. The shopping center, located in the heart of the city’s core, is a destination for families, young professionals and a major tourist destination. Recently, CF Rideau Centre has seen substantial improvements including the addition of a La Maison Simons store, as well as a striking new multi-level retail wing.
CF Chinook Centre is located in one of Canada’s economic powerhouses, the City of Calgary. The mall features premium retailers Nordstrom and Hudson’s Bay and unique-to-market stores such as Anthropologie, Tory Burch, Burberry, Tiffany & Co, and Williams-Sonoma. Calgary’s top shopping destination is nestled amongst established and prominent neighbourhoods and within a 15-minute drive to nearly half of all Calgarians, drawing in 14.8 million visits a year.
The new launches follow a series of recent digital asset installments in other CF shopping centres including Vancouver’s CF Pacific Centre, Montreal’s CF Carrefour Laval, and CF Toronto Eaton Centre. These new in-mall advertising opportunities empower brands to reach and connect with shoppers, while at the same time delivering shopping experiences that are experiential, creative, and customer-centric.
To learn more about advertising opportunities at CF Rideau Centre, CF Chinook Centre, and other landmark venues across Canada, please contact:
P: 416 408 0800
Source: Retail Council of Canada: Canadian Shopping Centre Study 2017, Cadillac Fairview: Rideau Centre Profile, Cadillac Fairview: Chinook Centre Profile