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Our projects, the OOH and advertising industry and other subjects that got us talking at the office.

12 Oct 2017 / Branded Cities

Cadillac Fairview redesigns CF Toronto Eaton Centre Digital Tower with Branded Cities, offering over 8000 sq. ft. of digital display to deliver impactful creative

Branded Cities, a premier Out-Of-Home and iconic media company in North America, and Cadillac Fairview announces the launch of the largest digital OOH display in Canada, the union of two massive screens on CF Toronto Eaton Centre (CF TEC) Digital Tower, offering a one-of-a-kind advertising opportunity. A year ago, in September 2016, Branded Cities (formerly […]

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20 Sep 2017 / Branded Cities

Branded Cities dominates at Ad Club’s OOH Showdown, taking home 4 of 9 award categories

Branded Cities, in collaboration with its clients, takes home four awards and several top two contender recognitions at Ad Club’s 6th annual OOH Showdown Branded Cities Canada, a premier Out-Of-Home and iconic media company in North America, in collaboration with its clients, has won four awards at Advertising Club’s 6th annual OOH Showdown competition held […]

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15 Aug 2017 / Branded Cities

Branded Cities Network Acquires Clear Channel Outdoor’s Interest in Clear Channel Outdoor Canada Establishing 100% Ownership of its Premium OOH Canadian Assets.

Branded Cities Network (“BCN”), a premier Out-Of-Home and iconic media company in North America, is proud to announce the strategic acquisition of Clear Channel Outdoor’s 50.001% interest in Clear Channel Outdoor Canada – thereby becoming the 100% owner of Clear Channel Outdoor Canada (“Clear Channel Canada”). Through such acquisition, BCN further increases its North American […]

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17 Apr 2017 / Branded Cities

Clear Channel Welcomes New Senior Account Executive, Monique Welbourn

TORONTO – Clear Channel Canada (CCC) has expanded its sales team and welcomes Monique Welbourn to the company in her role as Senior Account Executive. Welbourn joins Clear Channel’s Toronto office with over 20 years of experience as a successful media sales professional. Beginning her career with Quebecor Media, she has operated her own sales […]

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11 Apr 2017 / Branded Cities

CBC News Express Lands at Billy Bishop Toronto City Airport.

Toronto’s favourite airport just got better!  Clear Channel Canada has expanded the CBC News Express network to Billy Bishop Airport.  A total of 14 screens have been installed in the domestic and transborder departure lounges running CBC content such as news highlights, weather reports, market updates and sports highlights. Advertisers now have the opportunity to […]

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06 Feb 2017 / Branded Cities

Clear Channel Canada Becomes COMB/OMAC Certified

Clear Channel Canada recently became the first OOH media owner to graduate from the COMB/OMAC OOH certification program. The 5-session training brought the office together in a fun team-building exercise that had us collaborating, problem solving (and occasionally cursing) as we cheered each other on to achieve full certification. 25 of our employees in Edmonton, […]

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25 Jan 2017 / Branded Cities

Clear Channel Canada Welcomes New VP of National Sales, Bill McDonald

  TORONTO – Clear Channel Canada (CCC) has welcomed Bill McDonald to the company as the new VP of National Sales. McDonald comes to Clear Channel with a wealth of knowledge from over 25 years of experience in the media sector. Having worked with such distinguished companies as Rogers, Quebecor, and Metro Newspapers where he served […]

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13 Jan 2017 / Branded Cities

Charging Stations Now Live at Billy Bishop

Travelers visiting the passenger terminal at Billy Bishop Airport no longer have to worry about keeping their electronic devices charged up while traveling. New for 2017, Clear Channel Canada has installed charging stations in the Domestic and Transborder departures lounges. The network of 42 charging stations are to be sold to a single advertiser for […]

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06 Dec 2016 / Branded Cities

CCC Launches Premium Digital Display At Yorkville Village.

Clear Channel Canada’s new digital display at Yorkville Village has gone live. The first phase of the digital roll-out includes a large format 11.5′ W 6.5′ H digital display, located directly inside the main avenue road entrance. The new digital display reaches Toronto’s most upscale audiences. 91% of the city’s luxury shoppers shop in the […]

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25 Oct 2016 / Branded Cities

Ad Club OOH Day Showdown 2016

Last week Clear Channel Canada joined our 250 closest friends and colleagues to attend the Toronto Ad Club’s annual OOH Day Showdown – this year with a Rock and Roll theme!  Sporting our best leather jackets and leopard prints our team arrived at the Arcadian Court ready to make our mark at the highly anticipated […]

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19 Oct 2016 / Branded Cities

Outdoor advertising in the digital age: The “language of urban spaces”

What is outdoor advertising’s role in this digital age? Summarized in three points by Tim Spencer, consultant in semiotics and cultural analyst, at the Activate conference of the Out-of-Home Marketing Association of Canada. Click here to read the full article from Infopresse.

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19 Oct 2016 / Branded Cities

The importance and power of Out-of-Home: A semiotic perspective

This month U.K. -based semiotician and cultural analyst Tim Spencer spoke to the Canadian Out-Of-Home Industry about the vital role of Out-Of-Home for brands. Tim presented his findings at OMAC’s Activez 2016 conference in Montreal and at an OMAC-sponsored breakfast presentation in Toronto.  Below, Tim examines the cultural shift from an era of “digital enchantment” to […]

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17 Oct 2016 / Branded Cities

New Billy Bishop Atrium Digital Display

Clear Channel Canada recently installed a 27.9′ W x 6.5′ H digital display in the atrium of Billy Bishop Toronto City Airport. The large-format digital display is the biggest in the airport, and is the first advertising opportunity seen by valuable audiences as they enter the terminal from the pedestrian tunnel. The new display can […]

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29 Sep 2016 / Branded Cities

Size Matters: 90 Foot High CF TEC Digital Tower Goes Live In Yonge-Dundas Square.

The CF Toronto Eaton Centre digital tower has lit up Yonge-Dundas Square with two adjacent 90’ H x 45’ W high resolution screens. That’s a staggering 8100 square feet of advertising space. A digital tower of such monumental proportions that it would take 81,000 iPhone 7s, 16,000 magazines, 500 65” tvs, 338 bus shelter ads […]

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16 Sep 2016 / Branded Cities

New Digital Spectacular Network in Calgary & Edmonton.

Clear Channel Canada will be offering 8 new digital displays along major arterial roadways in Calgary and Edmonton in October 2016. The digital displays are available individually, as a city-wide network, or as a full Calgary and Edmonton domination. Calgary – Reach 2.9M people in a 4 week campaign with five 22′ W x 12′ […]

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16 Sep 2016 / Branded Cities

Airport Advertising: Reach The Frequent Flyers

Frequent flyers are valuable audiences who are influenced by airport advertising: 65% notice airport advertising often (75% notice digital airport advertising often) and 59% agree that airport advertising represents high quality brands. Click here to find out more!

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16 Sep 2016 / Branded Cities

Clear Channel Canada And Imagine Outdoor Advertising Form Partnership To Expand OOH Offerings in Alberta

Clear Channel Canada (CCC) and Imagine Outdoor Advertising recently formed a partnership to introduce eight new premium displays to the Calgary and Edmonton markets. The Calgary network will include five displays which will be strategically placed in high traffic locations to offer maximum reach to valuable audiences throughout the city. The Edmonton network will feature […]

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16 Sep 2016 / Branded Cities

Billy Bishop Breaks Passenger Record Again!

Billy Bishop Toronto City Airport celebrated a record breaking 258,000 passengers arriving and departing in July 2016. This marks the airport’s busiest month to date. BBTCA has long been the business traveler’s short haul airport of choice, but the number of leisure travelers heading to destinations like New York, Chicago, Boston, Halifax and Montreal has […]

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16 Sep 2016 / Branded Cities

Clear Channel Canada Integrates Solar Powered Transit Shelters Into Edmonton Network

Clear Channel Canada recently added 14 solar powered transit shelters to its Edmonton network, with another 26 to be integrated by the end of November. The decision to transition to solar powered technology from the previous hydro source was made by the city of Edmonton and CCC to establish an eco-friendly transit shelter advertising network […]

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16 Sep 2016 / Branded Cities

Billy Bishop Airport Digital Domination

Reaches All Passengers Departing From And Arriving To Toronto Clear Channel Canada recently launched a six-digital display domination at Billy Bishop Toronto City Airport. The network is the best way to reach all Billy Bishop business and leisure travellers flying to twenty destinations in the US and Canada with connections to eighty destinations worldwide. Billy […]

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16 Sep 2016 / Branded Cities

CCC Updates Iconic Street-Level Digital Displays In Yonge-Dundas Square

Clear Channel Canada recently installed two 11.8′ W x 7.9′ H street level digital displays in Yonge-Dundas Square. The displays offer the most up-to-date technology and represent the 3rd generation of digital displays installed in this location since 2005. Yonge-Dundas Square is one of Canada’s busiest intersections with 146,200 people passing through every day. The […]

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16 Sep 2016 / Branded Cities

CCC Offers New Arrivals Digital Displays At Billy Bishop

Clear Channel Canada will install two new 95″ digital screens in both the domestic and transborder arrivals areas of Billy Bishop Toronto City Airport at the end of June 2016. The displays will be strategically placed in highly-visible locations creating an immediate impact on all passengers entering the arrivals areas. The screens will go live […]

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01 Aug 2016 / Branded Cities

It’s Time To Get Out-Of-Home

Toronto is pretty magical in the summer.  Bolstered by the sight of sun, the presence of warm winds and the return of the tree canopy the city transforms from a cold, gray, rainy metropolis to a bright and shiny urban playground!  There’s a completely different vibe in the air and, especially when you’re sitting in […]

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01 Aug 2016 / Branded Cities

It’s an Urban Jungle Out There!

The GO Concourse gets Wild at Union Station Canada’s busiest building is bound to get a little wild from time to time (especially during rush hour!)  But from April 12-15th you might find a little more truth to that sentiment than usual.  Disney Canada is bringing the jungle to the city with their interactive activation […]

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01 Aug 2016 / Branded Cities

Drake’s Toronto Takeover Generates 127.2 Million Earned Media Impressions

127.2 million earned media impressions in 7 days. Social media conversation quickly escalated from drizzle to torrent. Drake’s fans took voraciously to Instagram, Facebook, and Twitter to share and discuss campaign visuals.

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01 Aug 2016 / Branded Cities

Daredevil, Elektra and The Punisher Bring the Pain on the AOB

Netflix and chill, this ain’t. There’s a battle looming high above the streets in our normally peaceful city.  Daredevil is back for a new season and things are getting violent.  Netflix and chill?  More like Netflix and fight! To build anticipation and celebrate the upcoming second season of the acclaimed show, Netflix took over the […]

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01 Aug 2016 / Branded Cities

Spreading Hope and Joy with Pandas and OOH

Panda-moneum ensues as baby pandas get new names and a giant welcome to Canada Clear Channel Canada joined forces with the Toronto Zoo and OMAC (Out-of-Home Marketing Association of Canada) to organize a city-wide digital campaign announcing the new names of the first giant panda cubs to be born in Canada. Following a 4 week […]

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01 Aug 2016 / Branded Cities

International Women’s Day

As the temperatures in Toronto begin to rise and the snow starts to thaw, here in the Clear Channel offices our thoughts have turned to spring and all the things that come with it.  There’s the March Break rush when students and families jet off to warmer locales or, alternatively, flood the downtown core and […]

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01 Aug 2016 / Branded Cities

2015 – The Year That Was

Scroll down memory lane with us as we reflect on what made 2015 a year to remember. Celebrating the big achievements and the small moments of day-to-day office life, we here at Clear Channel took some time to look back on the last 365 days and share with the world what really goes on over […]

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01 Aug 2016 / Branded Cities

One Hiphop Superstar. One Billboard. One Week. 86+ Million Earned Media Impressions.

When Universal Music Canada executed a media buy on Clear Channel Canada’s out-of-home network on behalf of their client, Toronto rap mogul Drake, they didn’t blanket the city with billboards or dominate a subway station. Universal quietly bought a single billboard for 28-days, and selected a strategic location aside a busy expressway. As the sun rose over Toronto’s […]

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01 Feb 2016 / Branded Cities

Case Study: Who Killed Danny? Fan Votes Trigger Digital Creative in Real-Time

Campaign Objective: Promote and drive tune-in for Fox’s crime drama series Gracepoint by integrating an interactive component into their digital campaign Solution: Asked viewers to vote for who they thought Danny’s killer was – updating CCO’s digital screens in real-time with the results; Created buzz on social media to amplify FOX’s campaign Key Takeaways: Digital […]

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01 Feb 2016 / Branded Cities

Case Study: Commuters Browse H&M’s Fall Collection While Waiting for the Bus

Campaign Objective: Unveil fall collection, providing users with the opportunity to browse images in high-traffic, retail-heavy locations in San Francisco Solution: Interactive screens were modeled to resemble the experience a consumer would have when browsing on a tablet Highlights: With the swipe of their finger, users could scroll through 40 items from the fall collection […]

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01 Feb 2016 / Branded Cities

Case Study: Virtual Faucet Rains on Crowd – Inviting Them to Be Part of Interactive Ad Campaign

Campaign Objective: Increase awareness for American Standard’s kitchen & bath products, while enhancing the company’s image beyond one that just makes toilets Solution: American Standard’s virtual faucet showered pedestrians, encouraging them to seek shelter under a giant digital umbrella, where they shared the experience on social media. Consumers were also reminded how much fun bathroom […]

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01 Feb 2016 / Branded Cities

Case Study: Dynamic Real-Time Content Drives Target Traffic In-Store

Campaign Objective: Increase trips to Target and grow share of spend for Essentials products Solution: Used real-time data with trending products from the sales floor to populate digital billboards in participating markets; Amplified reach with accompanying mobile ads Results: Exceeded internal digital OOH benchmarks Increased trips by 3% within the stores that were supported Changed […]

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01 Feb 2016 / Branded Cities

Case Study: Digital Countdown to World Premiere of Madonna’s Single, “Give Me All Your Luvin’”

Campaign Objective: Generate exposure and build anticipation for Madonna’s single “Give Me All Your Lovin’”; Drive tune-in to iHeartRadio world premiere Solution: Launched worldwide countdown campaign with 1600+ digital displays in U.S., France, Spain, Sweden, Norway, Singapore, Belgium, Finland and UK; In U.S., creative included local radio promos Key Takeaways: “Give Me All Your Luvin’,” […]

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01 Feb 2016 / Branded Cities

Case Study: Dynamic Content Drives Viewers to Regional Sports Network

Campaign Objective: Drive viewership and tune-in by sharing live scores and upcoming programming highlights in real-time Solution: Used the flexibility of digital OOH to share live scores, program features and pre-and post show promotion for Red Sox games and other programming on the NESN network Key Takeaways: NESN shared new tune-in creative for every Red […]

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01 Feb 2015 / Branded Cities

Case Study: Coca-Cola’s Interactive Billboard Delivered 350M Social Impressions

Campaign Objective: To engage younger generation, and bridge gap between real world and digital world with out-of-home version of “What’s In a Name” trivia game Solution: Times Square visitors tweeted #CokeMyName to see personalized story featuring their name on a digital billboard; Photos of namesake display were tweeted back to fuel social sharing Results: 5.4MM […]

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01 Feb 2015 / Branded Cities

Case Study: Orange is the New Black Arrests Passersby in Times Square

Campaign Objective: Generate excitement and attract new viewers for the 3rd season of Netflix hit series, Orange is the New Black Solution: Created immersive experience where participants posed for mug shots in larger-than-life prayer candles. Photos displayed in Times Square in real-time; OITNB signage ran concurrently in target markets Key Takeaways: Billboard “mug shots” appearing […]

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