Who they are.

Young (18-34), technology-driven and ethnically diverse, millennials don’t remember the world without a tablet or smartphone. Their lives are in constant transition (depending on their life stage), which is reflected in their consumer behaviours. They have a global consciousness of the impact their decisions have on their communities and the environment.

What they do.

As young professionals, millennials have white-collar jobs in the sciences, arts and culture, recreation and sport as well as grey-collar jobs in the sales and service industries. Many hold entry level management positions and are implicated in business decisions.

“Millennials are now the biggest generation in the Canadian workforce”

7,486,849

Millennials in Canada

21%

of the Canadian population

$101,121

Average Household Income

Reach Millennials.

Toronto
Montreal
Ottawa
Edmonton
Calgary
Western Canada

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