Who they are.

DINKs (Dual Income No Kids) are culturally diverse, affluent singles or couples with no children. They have high disposable incomes with few financial burdens, allowing them to spend a high proportion of their income on consumer goods and luxury products.

What they do.

Highly educated, this group has white collar occupations in business, finance and administration, as well as the sciences, education, law, government, arts & culture, recreation and sport.

3,814,549

DINKs in Canada

11%

of the Canadian population

$114,887

Average Household Income

Reach DINKs.

Toronto
Montreal
Ottawa
Edmonton
Calgary
Western Canada

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