Belize Tourism Board "A Curious Place"
With “the world’s first drum-controlled billboard,” Belize Tourism captured the curiosity and musical talents of Torontonians at Yonge-Dundas Square. Audiences could interact with the 90-foot digital display by playing bongo drums located at the square, configured to make a Belizean man dance, all the while creating wanderlust for the this travel destination.
Car2Go "Hop In & Drive"
To announce the addition of the luxury vehicle, Mercedes-Benz, to their fleet, Car2Go took over Branded Cities’ iconic asset at the Atrium on Bay, situated at Canada’s busiest intersection. Car2Go’s larger-than-life creative turned heads, integrating 3D elements and actual working headlights!
Dairy Farmers of Canada "Masterbrand 2017"
Taking over the York St. Go Concourse, Dairy Farmers of Canada maximized their campaign impact with a wall wrap, digital column domination, and most notably, a "crying" wall. By bringing their creative to life, the campaign was able to effectively capture the attention and interest of audiences in Canada’s busiest commuter hub, driving awareness for quality Canadian milk.
Fallsview Casino "Golden Horseshoe Billboard"
Strategically situated on the route to Niagara Falls, Fallsview Casino captured attention of passing commuters with a massive 3D extension of a golden horseshoe, a play on its location and symbol of luck.
Moosehead "Moosehead 150 Campaign"
As Canada’s oldest independent brewery, Moosehead made sure to celebrate big for their and Canada’s 150th anniversary. Taking over a transit shelter at Canada’s major landmark, Parliament Hill, Moosehead branded and filled the shelter with real beer bottles that shared inscribed messages for Canada’s future – an impactful way to celebrate a shared history and milestone.
Nordstrom "Nordstrom Toronto Store Openings 2016"
A grand opening like no other, upscale retailer, Nordstrom, spared no details announcing their presence, leveraging landmark location Yonge-Dundas Square. Nordstrom built up excitement and anticipation with advertising dominations, live broadcasting of their fashion show, live twitter feed of the gala, and an immense 28 foot tall 3D shopping bag, garnering heavy impressions at Canada’s busiest intersection.
SickKids "VS 100Today"
SickKids dominated the departures areas at Toronto’s business airport, Billy Bishop, reaching an audience of potential donors. By leveraging the airport’s impactful static and digital OOH media to showcase real patients, families, and staff, SickKids was able to drive awareness and real world results in the form of donations.
Twitter Canada & McDonalds Canada "#AllDayBreakfast"
McDonald’s and Twitter Canada partnered to drive engagement around the nation-wide launch of McDonald’s All Day Breakfast. Taking over Canada’s largest digital displays at Yonge-Dundas Square, audiences observed and participated in the online conversation using #AllDayBreakfast, which was broadcasted on Canada’s largest digital displays.
Twitter Canada & Elevation Pictures "#Canada150 is happening"
You can’t get more Canadian than the beloved band, The Tragically Hip. With the launch of their new documentary and Canada’s 150th anniversary, Twitter and The Hip teamed up to share exclusive trailer footage, engage with Canadians via #Canada150, and celebrate Canada’s monumental anniversary.